Hasbro's Bringing Zelda to Life: Link, Zelda, and Ganondorf Figures Announced
This one genuinely caught me off guard: On July 21, 2026, Hasbro posted a teaser image on Instagram featuring the Master Sword and Hylian Shield, and the message was crystal clear — The Legend of Zelda figures are coming. I'm honestly surprised this didn't blow up more, because this means the franchise isn't staying confined to screens anymore.
Full Reveal at Comic-Con: Three Inaugural Figures
All the details dropped officially at San Diego Comic-Con from July 23-26, 2026. Hasbro unveiled three 6-inch scale figures, each designed based on Tears of the Kingdom:
- Link with Master Sword and Hylian Shield — $28
- Zelda with the Corroded Sword — $28
- Ganondorf — $42
Link's figure comes packed with both weapons, and Zelda's design captures the hair and appearance straight from Tears of the Kingdom. Ganondorf's pricier, which makes sense for a character of that stature.
Pre-Orders and Shipping: When Will They Actually Arrive?
Pre-orders are live now through Hasbro Pulse, with shipping hitting by May 2027. That timing isn't random — The Legend of Zelda live-action film drops in 2027 too, so these figures will be on shelves right before or alongside the movie.
Honestly, this calculated timing screams coordinated marketing campaign. Nintendo and Hasbro want this franchise everywhere — on screen, in toy stores, and in every fan's hands.
A Long-Term Partnership and What's Coming Next
What Hasbro announced isn't just three figures — it's a multi-year licensing partnership with Nintendo to produce Zelda figures and toys. The categories officially announced right now are action figures and role-play toys, but this could expand later.
Billy Lagor, head of Hasbro's Toys and Collectibles division, said: "For decades, The Legend of Zelda has captivated audiences through rich mythology, unforgettable characters, and an enduring sense of discovery," adding that the goal is merging "Nintendo's iconic storytelling with Hasbro's leadership in action figures and role-play toys."
The Live-Action Film Is Moving on All Fronts
The Legend of Zelda live-action film is a joint production between Sony Pictures and Nintendo, releasing in 2027. The cast includes Benjamin Evan Ainsworth as Link and Bo Bragason as Zelda, with Wes Ball directing — the guy behind The Maze Runner and Kingdom of the Planet of the Apes.
What actually blew my mind is that they filmed it in New Zealand — the same locations Peter Jackson used for The Lord of the Rings. That's serious investment in high-quality production, not some quick cash-grab project.
The Important Detail: Don't Expect Board Games (Yet)
I noticed the official announcements haven't mentioned board games as part of the partnership so far. The categories are strictly limited to action figures and role-play toys. This could change down the line, but right now, don't expect a Hasbro Zelda board game.
Is This Worth the Wait?
Real talk: Hasbro's figure quality is hit or miss. Some are genuinely great, some are disappointing. But Hasbro's strength is they've got decades of experience in this space, and Nintendo won't allow cheap products that trash the franchise right before the film launches.
The 6-inch scale and reasonable pricing ($28 and $42) suggest these will be solid mid-to-high quality — not museum-quality collectibles, but not cheap garbage either. Perfect for fans and collectors alike.
My Take: Who Should Pre-Order Now?
I'd recommend pre-ordering if you're a serious Zelda fan or a toy collector. First-run figures usually become rare later, especially if the film's a massive hit. Their value could climb over time.
But don't expect premium-tier stuff — these are action figures for fans, not high-end collectible statues. If you want solid mid-range quality with authentic Zelda design, this is exactly what you're getting.
